The Return: Shadow Souls Chapter 35

â€Å"Nevertheless† †Damon's eyes took on a steely flash †â€Å"without the special necklace my associate and I won't perform.† â€Å"But †with it you will? I state, are you saying that you lost your ornament here?† â€Å"As a self evident actuality, yes. Just around the time the gathering game plans were being set up.† Damon flashed a delightful, frequenting grin at the youthful vampires and afterward turned it off unexpectedly. â€Å"I had no clue I would have your assistance, and I was attempting to figure out how to get a greeting. So I investigated perceive how the spot would be laid out.† â€Å"Don't reveal to me it was before the grass was rolled,† somebody said fearfully. â€Å"Unfortunately, yes. Also, I was given a clairvoyant message, which disclosed to me that the k †the special necklace is covered some place here.† There was a chorale of moans from the group. At that point there were singular voices raised, bringing up the troubles: the stone hardness of the moved grass, the numerous dance halls with their numerous decorative designs in soil, the kitchen nursery and bloom gardens (which we haven't seen at this point, Elena thought.) â€Å"I understand the virtual inconceivability of discovering this,† Damon stated, taking the half of the fox key go into his hand and causing it to vanish conveniently by passing it close to Elena's hand, which was prepared to get it. She currently had a unique spot for it †Lady Ulma had seen to that. Damon was stating, â€Å"That is the reason I basically said no toward the start. However, you squeezed me, and now I've given you the full answer.† There was some all the more protesting, yet then individuals started exiting in ones and twos and threes, discussing the best places to begin looking. Damon, they will crush Bloddeuwedd's grounds, Elena fought quietly. Great. We'll offer all the gems you three young ladies have on you, just as all the gold I have on me, as a reward. Be that as it may, what four individuals can't do, possibly a thousand can. Elena murmured. I despite everything wish we'd got the opportunity to converse with Bloddeuwedd. To hear her talk, however to pose her a few inquiries. I mean what reason would a wonderful bloom like her need to secure Shinichi and Misao? Damon's clairvoyant answer was brief. All things considered, how about we attempt the top rooms, at that point. That was the place she was going, at any rate. They found an instance of precious stone steps †very hard to find when all the dividers were straightforward, and alarming to climb. Once on the second floor they searched for another. In the end Elena discovered it, by lurching over the initial step. â€Å"Oh,† she stated, looking from the progression, which presently showed itself through a line of red over its front edge, to her shin, which demonstrated a similar harm. â€Å"Well, it might be undetectable, however we aren't.† â€Å"It's not exactly invisible.† Damon was directing Power to his eyes, she knew. She'd been doing likewise †however nowadays she pondered which of them had a greater amount of her blood in them: the person in question? â€Å"Don't strain yourself, I can see the steps,† he said. â€Å"Just shut your eyes.† â€Å"My eyes †† Before she could inquire as to why she knew why and before she could shout he had gotten her, his body warm and strong and the main strong thing anyplace around. He headed up the steps holding her with the goal that her dress was off the beaten path of the blood beads that fell unreservedly into space. For somebody scared of statures, it was a wild, unnerving ride: despite the fact that she realized Damon was in top condition and would not drop her and despite the fact that she was sure he could see where he was going. In any case, left to herself and her own volition, she could never have made it farther than the main step. As it seemed to be, she didn't set out squirm much on the off chance that she startled Damon. She could just whine and attempt to persevere. At the point when, an unfathomable length of time later, they arrived at the top, Elena pondered who might convey her down, or in the event that she would be left here an amazing remainder. They were faced by Bloddeuwedd, the most enchantingly barbaric animal Elena had at this point seen. Enchanting†¦but odd. Was there not a slight primrose example to her hair in back and on the sides? Wasn't her face really the state of an apple-bloom petal just as having the petal's black out sprout? â€Å"You are in my private library,† she said. What's more, as though a mirror had split, Elena came liberated from the remainder of Bloddeuwedd's marvelousness. The divine beings had made her out of flowers†¦but blossoms don't talk. Bloddeuwedd's voice was toneless and level. It destroyed the picture of the bloom made young lady totally. â€Å"We're sorry,† Damon said †normally not under any condition exhausted. â€Å"But we'd prefer to ask you some questions.† â€Å"If you figure I will support you, I will not,† the blossom petal young lady said in a similar nasal tone. â€Å"I detest humans.† â€Å"But I am a vampire, as you have unquestionably as of now discerned,† Damon was starting, laying the appeal on thick, when Bloddeuwedd interfered with him. â€Å"Once a human, consistently a human.† â€Å"I ask your pardon?† Damon's loss of control may have been the best thing that could have occurred, Elena thought, attempting to keep behind him. He was so plainly genuine about his contempt for people that Bloddeuwedd relaxed a bit. â€Å"What did you come to ask?† â€Å"Only in the event that you had seen one of two kitsune of late: they're sibling and sister and call themselves Shinichi and Misao.† â€Å"Yes.† â€Å"Or they may †I'm grieved? Yes?† â€Å"The hoodlums went to my home around evening time. I was at a gathering. I flew over from the gathering and nearly got them. Kitsune are difficult to get, though.† â€Å"Where†¦Ã¢â‚¬  Damon gulped. â€Å"Where were they?† â€Å"Running down the front stairs.† â€Å"And do you recollect the date that they were here?† â€Å"It was the night that the grounds were prepared for this gathering. Stone rollers went over the grass. The shelter was erected.† Unusual activities around evening time, Elena thought, however then she recollected †once more. The light was consistently the equivalent. Be that as it may, her heart was pulsating quick. Shinichi and Misao could just have been here for one explanation: to drop off portion of the fox key. What's more, perhaps drop it in the Great Ballroom, Elena thought. She observed slowly as the whole outside of the library pivoted, practically like a mammoth planetarium, so that Bloddeuwedd could choose a globe and spot it in some contraption that must make the music play in different rooms. â€Å"Excuse me,† Damon said. â€Å"This is my private library,† Bloddeuwedd said briskly against the expanding of the radiant completion of the Firebird Suite. â€Å"Meaning now we should leave?† â€Å"Meaning now I am going to execute you.†

Discuss in what ways have these two technological innovations had an Essay

Talk about in what ways have these two mechanical developments affected worldwide relations - Essay Example Notwithstanding its capacity to interface the distinctive IT frameworks, web additionally encourages individuals on singular level to associate with each other. Web has furnished individuals living in various nations with the most financially savvy intends to interface with each other all the more regularly. Along these lines universal relations have been advanced through web both fair and square of a typical man in the general public and the country all in all. Since the presentation of web into the general public, it has been much of the time utilized by the virtual associations to make online majority rule government. Contribution for the choices that influence the national and worldwide political situation is recovered from the web voters. Where this has by and large furnished the concerned specialists with a genuinely helpful methods for hearing the open point of view on one hand, it has additionally, then again, constrained the portrayal of a noteworthy populace that is uneduca ted on the utilization of web. It is vital that a greater part of the web clients everywhere throughout the world have a place with the tip top minority that speak to â€Å"a genuinely limited range of political talk comparative with neighborhood challenge, as opposed to seeing the development of the internet popular government or the beginning triumph of the web in advancing common society and democracy† (Moon-Gi 58). This discusses the way that the web is yet a long way from being a setting for the law based society that needs to share its perspectives and have an effect through the internet. The extension of the internet has routinely had an immense effect upon the idea of political discourse among the countries by and large and their monetary improvement specifically. Another prime driver of the online movement is the social maintainability. Digital vote based system requires expanded portrayal of all networks of the general public. Atomic Bomb With the production of atom ic bomb, the nature of war has experienced a through and through change. The world would have been an entirely different spot to live in had atomic bomb never been created. Maybe, there would have been progressively visit breakouts of wars both inside and among the nations everywhere throughout the world. Previously, achievement in the war essentially relied on the manual quality. Individuals used to battle with bolts, blades and firearms. Atomic bomb has forestalled the need to utilize any of these antiquated weapons in the contemporary wars, yet countries will in general find different ways including exchange and compromise to settle their debates with their opponents instead of beginning the war on the grounds that there is no â€Å"winning the war† when it is an atomic war. The atomic war is similarly as hurtful for the country that is assaulted for what it's worth for the one that assaults, gave that them two are atomic forces. Since the division of the Indian subcontine nt into India and Pakistan in 1947, pressures between the two countries just reinforced. The two nations have twice had a war with one another once in 1965 and the subsequent time, in 1974, when East Pakistan got isolated from its Western wing and became Bangladesh. At the hour of division, it was concluded that the urban areas with Muslim lion's share would make some portion of Pakistan. Kashmir, the Indian-held spot with a lion's share of Muslims into it has routinely

Rising Senior Suggestions from the Director! - UGA Undergraduate Admissions

Rising Senior Suggestions from the Director! - UGA Undergraduate Admissions Rising Senior Suggestions from the Director! David Graves has asked that I share some pearls of wisdom with our blog readers as rising seniors begin to plan their college application process. I have served on many panels of Admission Deans and Directors who present this type of information to students and their parents and I often gleam really good ideas from others. So, this is a summary of some of the best ideas that I have heard and some that I have shared over my many years in this role. Students, summer time is a great time for travel, work, volunteering and other adventures which are likely to provide you with great material for those pesky essays that you will be writing in your applications. Keep a journal this summer and write in it every day. Record your thoughts, impressions, ideas, which will help jog your memory next fall when you are writing your umpteenth essay. And, you may find that it helps your writing style, also. Parents, you may find that you become fixated on your child’s college search process to the point that all you do is talk to him/her about, ‘Did you sign up for the SAT?’,’ Have you written that essay yet?’, ‘What is the deadline for getting the FASFA in?’, etc. Pretty soon, that is all you talk to your child about. A colleague and friend, Arlene Cash from Spelman, suggests that you establish a College-Free-Zone in your home. This could be a location (the dinner table) or a day and time (Sunday afternoon) during which the parents and the students agree to not talk about the college application process. This way you know that you can have conversation on a regular basis about the other things in life that matter. Families, as you travel this year, make an effort to swing by any colleges that you are near. It might not be one that is on the have-to-visit list, but it may just give you some comparisons of schools. If you are not able to get on the tour or official admissions office information session, spend a little time walking around the campus, get a soda at the student union and read the student newspaper. Make conversation with students, faculty and staff that you encounter. These are all ways to get a feel for the campus and broaden your knowledge of schools. There are over 4000 colleges and each is just a bit different from the others. Students, take control of your college selection process. If you have a question, need assistance or more information, it is often best for you to contact the Office of Admissions, Financial Aid Office or your high school counselor. Sometimes that may not be possible, but with e-mail and cell phones, you should be able to reach the needed person around your class schedule. Admissions staff are glad to answer questions from parents, but we really like to see a student who owns the process and has the maturity to seek assistance when needed. Students, set up a free e-mail account to use with all of your college applications. Use it for information, applications, and other correspondence. You will then have all of your communications about college in one location, not mixed in with your other e-mails. And, make sure to use an ID on your account which is appropriate. It is surprising what we learn about students from little things like their e-mail name. Some past ones at UGA have been sexykitten@xxx , cutiebootie@xxx, thuginluv@xxx and my favorite, bamabound@xxx. Most importantly, remember to enjoy your time as a family as you navigate the college selection process. It can be fun and very rewarding. Again, with over 4000 colleges and schools available in the US, there is a place for everyone who wants to gain a college education. And you will find a good match. -Nancy McDuff, Associate Vice President for Admissions and Enrollment Management, UGA

Analysis Of Marjane s Point Of View - 924 Words

Two major phases are narrated from Marjane’s point of view in Persepolis. The overthrowing of Shah is the first phase and the second phase consists of a radical Islamic regime. It was evident from Marjane’s perspective that her family had two different reactions in regards to the two phases. Their reaction to the overthrowing of Shah was excitement and happiness. Marjane’s family was active in demonstrations and protests expressing their feelings towards the Shah. The day Shah left many were happy and it even lead to one of the biggest celebrations of history. The Satrapi’s were overjoyed because the Shah made choices that personally affected their family. Marjane’s grandfather and uncle were both victims of the Shah’s wrath. Their reaction to the second phase of the revolution was rebellion. During this time of the revolution many things the Satrapi’s enjoyed were prohibited. Even though things were prohibited, the Satrapi’s co ntinued to do what they enjoyed even if it was against the rules. The second phase made Marjane’s parents realize that Iran no longer was the place for Marjane, so they arranged for her to finish school in Austria. Leading up to the Shah being overthrown, demonstrations were held and â€Å"Black Friday† occurred. This certain day was a day that left many people slaughtered. Even after this day several massacres happened and many others were killed. This signaled that Shah’s reign was coming to an end. Before the ending of his reign, he tries to develop aShow MoreRelatedThe Danger and Negativity of Misconceptions855 Words   |  4 Pagesare false ideas or beliefs that often root from pre-mature assumptions, or inherited point of views. These misconceptions exist, and will be eternally present. Misconceptions can be formed about topics such as race, gender, politics, and culture. The results of minor misconceptions could be harmless. However, misconceptions c an be dangerous when they are major or widespread. After performing a subject analysis on A Lesson Before Dying, Persepolis, and â€Å"Exploring the Negative Consequences of Stereotyping†;Read MoreCultural Imperialism And Iranian Art2292 Words   |  10 Pagesreally interested in social justice, and if an artist has a certain power of being heard and voicing something important, it s right to do it. It could still be done in such a way that it s not aggressive or overly didactic. I m trying to find that form. (Neshat,2016) However, before I do any of this I must first define a few terms that will be essential throughout this analysis. Coming from a critical rhetoric background, I will apply some terms and theories from various scholars in that field asRead MoreAn Evaluation Of Iranian Artist And The Role2283 Words   |  10 Pagesreally interested in social justice, and if an artist has a certain power of being heard and voicing something important, it s right to do it. I t could still be done in such a way that it s not aggressive or overly didactic. I m trying to find that form. (Neshat) . However, before I do any of this I must first define a few terms that will be essential throughout this analysis. Coming from a critical rhetoric background, I will apply some terms and theories from various scholars in that field as wellRead MoreHow Art Is Affected By Hegemony And Vice Versa2218 Words   |  9 Pagesdo any of this I must first define a few terms that will be essential throughout this analysis. Coming from a critical rhetoric background, I will apply some terms and theories from various scholars in that field as well to give a better understanding of the material being studied. David R. Croteau discusses hegemony in detail in chapter five of Media/Society: Industries, Images and Audiences, hegemony he points out is a term that is as Antonio Gramsci wrote, â€Å"the notion of hegemony connects questionsRead MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 Pagesnovel is sometimes used interchangeably with Bildungsroman, but its use is usually wider and less technical. The birth of the Bildungsroman is normally dated to the publication of Wilhelm Meister s Apprenticeship by Johann Wolfgang Goethe in 1795–96,[8] or, sometimes, to Christoph Martin Wieland s Geschichte des Agathon of 1767.[9] Although the Bildungsroman arose in Germany, it has had extensive influence first in Europe and later throughout the world. Thomas Carlyle translated Goethe’s novel

Analysis Of The Book Young Goodman Brown And Other...

This article reassures the reader that Brown was given many chances to return home safe. Instead, he decided to take a different path, which filled his life with darkness. Also, Brown was never encouraged to enter the dark forest of sin, but rather to satisfy his curiosity about the happening there and perhaps even to take part in them. As a result of entering the forest Brown encounters himself with a man who appears to represent the devil. Several times the man tells Brown he is free to go back home, but brown feels intrigue by the devil and decides to follow him. This article confirms that Brown iniquitous acts had consequences. Also, this article illustrates Brown as a more relatable character because it is in our nature to have curiosity of the unknown. This is true even when Brown was lurking around the forest to see what he might discover about himself. Unfortunately for Brown the journey in the forest ends with a life changing experience. Hawthorne, Nathaniel. Young Goodman Brown and Other Hawthorne Short Stories. N.p., n.d. Web. 29 July 2015. This article includes the pervasiveness and secrecy of sin and evil alive within people. The focal point is that Brown is introduced in the story as a man of faith, but the reader slowly discovers that even the purest man can change. Brown transformation occurs as he enters into the dark forest, which can be seen as a sinful act and the beginning of his journey. In the forest, the devil confines Brown with his rootsShow MoreRelatedThe Scarlet Letter, By Nathaniel Hawthorne1422 Words   |  6 Pages The eighteenth-century author, Nathaniel Hawthorne was born on July 4, 1804 in Salem, Massachusetts. He was most famous for his writings The Scarlet Letter, â€Å"Young Goodman Brown,† â€Å"The Minister’s Black Veil† and an abundant array of other books and short stories. The stories that are mentioned contain a copious amount of symbolism throughout the entirety of each book. 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The story is set in the Puritan New England, a common setting for Hawthornes works, and like most of the stories in Mosses, â€Å"Young Goodman Brown† examines Hawthorne’s favorite themes: the loss of religious faith, presence of temptationRead MoreNathaniel Hawthorne s The Mind1900 Words   |  8 PagesNathaniel Hawthorne-The Mind Nathaniel Hawthorne was born July 4, 1804 he was known as an American novelist, who writes dark romantic short stories. He was born in Salem, Massachusetts to his parents to Nathaniel Hathorne and Elizabeth Clarke Manning. Nathaniel Hawthorne was originally named Nathaniel Hathorne but he later added a w to make his name Hawthorne in order to hide the relation to his ancestor John Hathorne, who was the only judge involved in the Salem witch trials who never felt

The Frustrations of Teachers about Students’ Behavior Free Essays

Careers and Colleges It is difficult for first time job hunters to have realistic ideas about how to profit from their skills. This is why it is important to investigate what career you may be interested in and what colleges will enable you to excell in that career. The profession that I am interested into going into is an elementary school teacher. We will write a custom essay sample on The Frustrations of Teachers about Students’ Behavior or any similar topic only for you Order Now Fordham University and New York University are two colleges that offer excellent elementary education programs. Throughout this report I will be discussing information related to the career as well as information dealing with the colleges. Career: Elementary School Teacher Work Description School teachers at the elementary level introduce children to the basic concepts of mathematics, language, science, and social studies. They aid children in the development of good study and work habits and help them aquire the skills necessary for further education. They evaluate each child and work with parents to provide whatever help a child may need to develop his or her full potential. Elementary school teachers are also concerned with the social development and health of their students. They work to resolve behavior or personality problems and are alert to health problems or illness. In these early years, teachers try to give students as much individual attention as possible. Elementary school teachers usually instruct one class of children in several subjects. They are occupied directly with children for most of the school day, although they also prepare lessons, meet with parents, attend faculty meetings, and supervise activities after school. Working Conditions Seeing students develop new skills and gain an appreciation of knowledge and learningn can be very rewarding. However, teaching may be frustrating when the teacher has to deal with unmotivated and disrespectful students. Teachers may also expeirience stress when dealing with large classes and heavy workloads. Teachers face isolation from their colleagues since they often work alone in a classroom of students. However, this autonomy provides teachers with freedom to choose there own teaching methods. Including school duties performed outside the classroom, many teachers work more than 40 hours a week. Most teachers work the traditional 10-month school year with a 2-month vacation during the summer. Teachers who teach 10 months may teach in the summer, take other jobs, travel, or persue other personal interests. Many inroll in college course or workshops to continue their education. Teachers in districts with a year-round schedule usually work 8 weeks, and are on vacation for 1 week, and have a 5-week midwinter. Places of Employment Elementary teahcers work in every geographic area. They work in cities and towns of all sizes and in rural areas throughout the United States. Elementay school teachers generally work in elementary schools. The grades in elementary schools vary but many schools consist of kindergaten through fifth grade. Although it changes from state to state, the elementary level usually includes kindergaten through sixth grade. Education and Training All states and the District of Columbia require that elementary school teachers in the public schools be certified by the state board of education, the state superintendent of eduaction, or a certification advisory commitee. The general prerequisites are a bachelor†s degree, completion of an approved teacher education program, and a period of supervised teacher education program. Many states require a certain grade point average in education courses before granting certification. Certification may also be specific to the level being taught or it may be specific to a specialization. Many teacher education programs include courses in the psychology of learning, child development, and teaching methods. Thirty-five ststes test basic skills, teaching skills, or specific subject matters for those seeking certification, and almost all require continuing certification for recertification. Teachers can also earn regional or national accreditation, the lattter granted by the National Council for Accreditation of Teaching Education (NCATE). Teachers in private schools are not generally required to take a teacher†s education program, and private schools often do not require the bachelor†s degree. Job Outlook In 1986 there were more than 1. 5 million elementary school teachers for about 30 million students in classes from kindergarten through the eigth grade. More than 80 percent work in the oublic school system and teach in schools with classes from kindergarten through the sixth grade. Through the year 2000 the demand for elementary school teachers should increase in response to increased enrollments. However, the number of teachers is also expected to increase, so there should be strong competition for jobs. Oppurtunities are likely to be better in the West and the South, where population has risen dramatically in the past decade. Hiring for the public schools depends entirly on budget appropriations, which depend in turn on taxpayers† priorities. Despite the importance of teaching, education competes with other essential services for revenue dollars. Salary Range According to the National Education Association, the estimated average salary of all public elementary and secondary school teachers in the 1995-1996 school year was $37,900. Private school teachers generally earn less than public school teachers. In 1996, over half of all public school teachers belonged to unions-mainly the American Federation of Teachers and the National Education Association-that bargain with school systems over wages, hours, and the terms and conditions of employment. In some schools, teachers receive extra pay for coaching sports and working with students in extracurricular activities. Some teachers earn extra income during the summer working in the school system or in other jobs. Personal Characteristics/Related Occupations/Promotions Elementary school teachers require a wide variety of skills and aptitude, including a talent for working with children; organizational, administrative, and recordkeeping abilities; research and communication skills; the power of influence, motivate and train others; patience; and creativity. Workers in other occupations that require some of these skills are college and university faculty, counselors, education administrators, employment interviewers, librarians, preschool teachers, public realations specialists, sales representatives, social workers, and trainers and employee development specialists. With additional preparation, teachers may move into positions as school librarians, reading specialists, curriculum specialists, or guidance coundelors. Teachers may also become administrators or supervisors, although the number of these positions is limited and competition for these desirable positions can be intense. In some systems, highly qualified, expeirienced teachers can become senior or mentor teachers, with higher pay and additional responsibilities. They guide and assist less expieienceed teachers while keeping most of their teaching responsibilities. Also a teacher may receive a promotion in pay with the completion of additional teaching courses. With each year a teacher teaches in a certain district, the pay increases. What you can do now to prepare There are many things that one can do to prepare for a career of elementary education. Someone who would like to become an elementary teacher should try finding a part time or volunteer job involving children. Such jobs include preschool teachers, camp counselors, or even baby-sitting. By working with children you will show yourself whether or not you have the dependability, good judgement, creativity, and patience that one must have in order to become a elementary teacher. Lifestyle Implications Despite what many people think, the teaching profession does not end when school is over. There are many lifestyle implications for teachers. Many things must be done at home. Such things include the planning of lessons, the grading of tests, homework corrections, faculty meetings, supervising extracurricular activities as well as the physical strain of being in charge of 25 children for six to seven hours a day for five days a week. Many people have thoughts of going into the teaching profession for the reason that they think they have summers off and that work ends when school does but this is not true. Reasons for Choosing the Career I think everyone has there own reasons for choosing teaching as there profession, but most teachers have similar reasons. Most teachers go into teaching because they want to educate and see children learn. One gets a feeling of satisfaction when they get through to children and see that the students are learning. I think most teachers go into the career because they care very much for children. When the school year is over, a teacher can look back at the year and realize that it is because of them that the children learned and are ready to go on with there education to a higher level of learning. One should be sure about teaching before entering the field because it is a very big profession to take on. Geographic Job Index How to Break into the Field Professional Associations/Periodicals In 1996, over half of all public school teachers belonged to unions. The two main associations are the American Federation of Teachers and the National Education Association. These associations deal with a large range of issues and challenges affecting the teaching profession. They bargain with school systems over wages, hours, and the terms and conditions of employment. Both of these association have there own periodicals that deal with education-realted issues afeecting the profession. How to cite The Frustrations of Teachers about Students’ Behavior, Papers

Marketing Research for Business Environment- myassignmenthelp

Question: Discuss about theMarketing Research for Business Environment. Answer: Introduction: Advancement in the technology has helped the business activities to become more agile and efficient towards any kind of work. Market research is the most vital component of the business activity that helps an organisation to understand the market situation and identify the threats and opportunities in the market. In addition to this, it is also a mean of keeping an eye on the competitors and to understand the recent need of the consumers (Sarstedt and Mooi 2014). In fulfilling every single aspect of the market, the availability of technology has improved the chances of carrying out the market research to a great extent. The purpose of this report is to highlight the different ways how technology has helped in carrying out the market research. ResMarket, a Sydney based market research company has been undertaken as the case study for this report. The benefits of using technology in market research and the cost and expenditure that an organisation has to incur in this process shall be highlighted in this report. Discussion: Information technology has provided a new opportunity in the area of research. The complete process of business activity has turned digital and people have to depend on the technology for the better business activities and researches. For a market research company like ResMarket Pty coming up with better market research approaches is indeed needed. For this, it is expected that the organisation will adopt certain technological services in order to carry out the research activities. As commented by Babin and Zikmund (2015), the computational speed is many times higher of the computers and other technological equipments as compared to manual speed. There is no doubt that market research involves the collection and the interpretation of huge data. Collecting the data is not the only point of consideration but at the same time, it is important to calculate and interpret the same in the fastest possible time. This can only be achieved when better technologies are used (Hair and Lukas, 201 4). If the process of collection of data is taken into consideration, it has to be said that reaching out people has become easier than ever with the advent of the social networking sites like Facebook and Twitter. In the view point of Poynter (2015), social media has changed the business scenario completely ranging from the market research process to even collection of data or for carrying out the marketing and promotional activities. These social networking sites have provided the opportunities of getting things customised and sorted. The idea is to reach out the right segment of people in order to target the right consumers (Patel and Haon 2014). This can be done particularly if such pages are designed targeting a particular segment of people. For example, a Facebook or Twitter page can be made that would target the right group of people and a detailed research can be conducted among them. In this respect, some software that are used for the market research can be mentioned here. GeneMarker, Marker View, the IBMs SPSS software is some of the software that are used intensively to interpret the data collected from the market research (Nunan and Di Domenico 2013). Collecting the data is not the ultimate thing in the process of market research, but analysing and interpreting the data is equally important. In this respect, McQuarrie (2015) has pointed out that in the complete process of market research, the budget and the timeframe that is to be spent for the process holds the deal importance. A company cannot spend huge amount of money for the sake of research and analysis, but at the same time it collected data should be enough relevant to draw a particular conclusion from the collected data (Hair and Lukas, 2014). Thus, with the help of these technologies, a market research company like ResMarket can easily conduct market survey and come out with results that could save the time and budget of the organisation (Habtay and Holmn 2014). Technology has not only played a significant role in the collection of data but it has equally contributed to the data enhancement and data collection process. The analysis and interpretation process has been eas ier and more sophisticated. Technology has given the opportunity of multi tasking and makes it possible for the companies to get engaged in other activities as the same time. The multi-national organisations are using this technique in order to reach out maximum number of people and carry out market research activities. Nunan and Di Domenico (2013) argued that the data collected from the market by these means could not always be trusted. There might be several such occasions where the responses from the respondents are not trustworthy. In fact, there are many ways by means of which vague data can also be manipulated and can be presented. In such cases, the validity and the reliability of the data does not hold true importance and the main objective of the market research might not be fulfilled (Hair and Lukas, 2014). On one hand, going global has become easier and on the other, it questioned the authenticity of the research compared to the traditional form of research. Conclusion: The detailed analysis on the importance of technology and its impact on the market research have proved it that the complete market research process can be more easier and can be conducted with a small budget as swell. There has been invention of many software and other tools that has directly created impact on the viability of the organisation. Getting information and working on the same has become easier than ever. However, it has also been argued that these data cannot be complete relied up on. There is also the chance of getting wrong data that can automatically lead to poor market evaluation. Thus, it can be recommended that for the market research companies like ResMarket Pty, it is important to use the software and tool in a way that would fetch authentic and valuable data of the market. References: Habtay, S.R. and Holmn, M., 2014. Incumbents responses to disruptive business model innovation: The moderating role of technology vs. market-driven innovation.International Journal of Entrepreneurship and Innovation Management 11,18(4), pp.289-309. McQuarrie, E.F., 2015.The market research toolbox: a concise guide for beginners. Sage Publications. Nunan, D. and Di Domenico, M., 2013. 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