The Internet Economy Within Digital Media - 1834 Words

The Internet economy within Digital Media Digital Media has changed over the years, making a substantial impact on society, as technology is linking people from across the world in ways that would seem nearly impossible years ago. The global online population is currently 1.2 billion, projected to grow to 1.8 billion by 2010, According to Central Intelligence Agency statistics collected in 2005 and 2006. Media within society is constantly changing, which makes it critical for advertisers to keep up with improving technology and the transformation that occurs within it. The internet has provided a channel for consumers, which has now the first port-of-call for finding information to select or buy the best deal. The internet has†¦show more content†¦If you type up a blog or an online journal as a personal publishing tool you could become an author. This tool is something not seen in the mass media, and the individuals participating in them are often the influencers, who are more valuable than the average consumer. Blogs also are an opportunity to mass communicate directly and quickly with customers, in an easy-to-read format, without going through slow corporate processes. It does however run the risk of having negative feedback because it is self-regulated, but through collaboration can spark positive comments. It is essentially an opportunity to create interactive platforms that initiate discussions for collaboration. A prime example of a company utilizing digital media over the computer is Verizon, whom adopted a digital workplace in an attempt to connect the vast amount of employees nationwide. This included all online systems, tools, information channels regardless of geographic location. The business place includes some of Verizon s cutting edge communication tools with an access to an intranet portal, called eWeb. This tool is a voice recognition portal service that allows voice-activated access to intranet functions and information using any telephone. This voice portal allows employees to call and send audio file e-mails to other employees; which is particularly useful among the employees that travel a lot. On top of that, theyShow MoreRelatedDigital Marketing : The Utilization Of Electronic Media Essay1423 Words   |  6 Pagesare faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the p roducts or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This article focuses on the importance of digital marketing for both marketers and consumers. We examine the effect of digital marketing on the firms’ sales. 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